Liu
Lobbin Liu is a graphic designer based in Brooklyn. She sets her sights on not only something conventionally appealing but also something that people usually ignore, avoid, or consider taboo. In her works, you see how ordinary as well as unconventional sparks can be projected onto her practices and how the way of working influences the critical sight of her daily life. Intentionally or not, her works are rooted in the moments of discomfort within conventional beauty and allure. She seeks the poetic within the failures, dilemmas, confusions, clumsiness, frustrations, and stupidities that she deals with every day.
Lobbin works in visual design, digital interactives, spatial graphics, performance, and more. Her works try to create unconventional experiences by fusing senses and by merging disciplines. Her collaboration with scientists, engineers, and musicians reimagines and breaks the boundary of what role design plays in various contexts. Her works have been juried and awarded by Tokyo TDC, New York TDC, GDC committees, etc, and have been exhibited in New York, Tokyo, Beijing, Los Angeles, Paris, Shanghai, and more. She has been invited to talk and critique at multiple academic and artistic institutions in the United States like Rhode Island School of Design, New York University, Boston University, etc., and in China like Shanghai Institute of Visual Art, Graphic Design in China Committee, Shenzhen Technology University and more. Lobbin holds a MFA from the Yale School of Art and a BFA from RISD.
Lobbin also publish under the name lob_in Press and work on branding under the name FDMT Design. To request for our work samples, please email lobbinliu@gmail.com
- 2024
- visual identity, spatial graphic
- The work served as the visual identity integrated into the campus space for the Yale School of Art Open Studio 2024. We transformed the campus into a game board, manipulating the scale of tokens, dice, maps, figures, and buildings to encourage visitors to join the "game" as they explored the sites. Yale SoA is where we intertwine, create, have fun, and collectively generate new meaning. The traces of our lives intersect here and branch out into endless possibilities. Within the open studio, we invite others to traverse the same routes we navigate every day, to witness and participate in our experiences—much like joining a shared game and having fun together. Through this concept, we aim to reimagine the pathways that connect our five departments as a dynamic game board, like Monopoly or Ludo, where the trajectories of each department converge and diverge, creating our narratives. As visitors explore our spaces, they can "play" and become a part of our games.
- The graphic identity created by Lobbin Liu and Chuye Chen (JUICE). Production, digital strategy, and content management by Lindsey Mancini and Sarah Stevens-Morling.