Liu
- 2024
- visual identity, spatial graphic
- The work served as the visual identity integrated into the campus space for the Yale School of Art Open Studio 2024. We transformed the campus into a game board, manipulating the scale of tokens, dice, maps, figures, and buildings to encourage visitors to join the "game" as they explored the sites. Yale SoA is where we intertwine, create, have fun, and collectively generate new meaning. The traces of our lives intersect here and branch out into endless possibilities. Within the open studio, we invite others to traverse the same routes we navigate every day, to witness and participate in our experiences—much like joining a shared game and having fun together. Through this concept, we aim to reimagine the pathways that connect our five departments as a dynamic game board, like Monopoly or Ludo, where the trajectories of each department converge and diverge, creating our narratives. As visitors explore our spaces, they can "play" and become a part of our games.
- The graphic identity created by Lobbin Liu and Chuye Chen (JUICE). Production, digital strategy, and content management by Lindsey Mancini and Sarah Stevens-Morling.